Our Story

From the shadow of the Seattle Space Needle, Bobber is changing the game in the money lives of Generation Y. We believe that the experience of using a product defines the product, and that given similar functionality people will reliably choose the most enjoyable option. We also believe that long-term engagement comes from consistently meeting the intrinsic needs of the customer.

Generation Y represents $200 billion in discretionary income each year in the U.S. alone. More than ever before, they seek hands-on involvement in their financial lives and see it as a path to future success. Bobber provides innovative tools that enable Generation Y to responsibly and securely manage their money to achieve their goals, and does it in the language they speak. Grounded in motivational psychology and proven game-based mechanics, and multiplied by the power of community, friends and family, Bobber represents a profound shift in the way people relate to and feel empowered around money.

Our team consists of a uniquely potent (and passionate) mix of experience spanning financial services, game design, social networking and software engineering. We partner with select, FDIC-insured depository institutions and focus our energy on making online banking more engaging and effective for the user, while our partners manage treasury and compliance.

Watch Bobber at Finovate
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